Download OnePoint Global White Paper - Mobile Research Poised to Create a Tipping Point for the Industry

Based on knowledge consolidated from over 2,000 OnePoint Global supported mobile projects, accumulated over three years and across 47 countries read the about the insight gained through four different perspectives - commercial, technological, global telecommunications infrastructure and methodological.

The starting point of this paper is the following statement:
“For mobile research to be successful, participants must be presented with the opportunity to take part in the way that they want to, not the way we believe that should."
The paper outlines a number of critical success factors or principles for mobile research that will support its acceptance and help it to spread.

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