In 2010, we described mobile research as having the potential to create a tipping point for the research industry. This year, we have definitely crossed over; mobile research has truly entered a new phase and is the accepted 5th research methodology.
Last year, we shared the lessons we had learned from 2,000 OnePoint Global supported mobile projects. All were unique, geographically dispersed (47 countries) and accumulated over three years. One year later and our findings are now based on supporting 20,000 mobile projects in 74 countries.
This year, we understand your most pressing challenge to be:
“How do we sell mobile to clients, especially as it is new to us as well?”